The Importance Of The History, and Why Your Company Should Wrap

The purpose of my company is to help other companies to attract customers, the loyalty of the insurance customers, and increase their stature in the community they serve, incorporating the "history" in your program marketing - all key business objectives.

For what it's worth spending time, money and energy in history?

Yes, you can achieve marketing objectives, following our strategies, but there is a bigger picture and a greater purpose. By engaging your business in promoting the history, you carve out a role for himself the good work.

And we all have a role to play - for profit, nonprofit, and the city and the entities of the same city.

It is what we are

For starters, the story is our story. For example, when the first lady Michelle Obama made his opening comment that she was finally proud to be American, as he watched the first African-American certified to the presidency, the people became angry and called his unpatriotic not know its history.

Instead, his statement was very patriotic. As another example, if we do not understand that white Europeans invaded Indian lands in the late 1500s and early 1600s, has killed hundreds of thousands of people with the disease took his country "changed "get them out of the way He refused them citizenship, and so on, how can we understand where native Americans come today?

Stories of inspiration

But the history, is not only of injustice and anger - it's about triumph. For centuries, people have started successful businesses that have built the richest nation in the world. Frederick Douglass, who escaped slavery in the south, is a central force for abolition and guarantee voting rights for African-American men. Abraham Lincoln's rise to the presidency in a very bad education is legendary. African-American men in the Civil War Regiment Massachusetts 54 proved beyond doubt they were as patriotic, brave and capable as any white soldier. Women like Susan B. Anthony, Elizabeth Cady Stanton and Lucy Stone dedicated their lives to ensure the right to vote for women.

And all these people against low expectations. How? What can we learn and adapt to our own purposes?

In fact, all these stories - and thousands of others - understand who we are as a nation.

And if you think people around the world still look to America for examples of how men and women have fought injustice and won. In many parts of the world, people overcome obstacles that we have done it years ago. As American citizens, and citizens of the world, we need to know, share and celebrate these stories.

And when you do, you will:

• Preserving our material culture

What historians mean by "material culture" is the "substance" - buildings, files and objects that we want to preserve for future generations.

• Inspire young

Young people need good role models, even the dead - especially children who are struggling with their own problems of poverty, dysfunctional family, race or gender. Well presented young people really resonate with the stories of successful people who have overcome obstacles and was strong for just causes.

• Inspire people of other ages with these stories

We are all trying to figure out who we are and what we are supposed to do in the world. We all need regular doses of inspiration!

• To help tell the stories

The involvement of your company will support researchers, public historians, performers (as National Park Service Rangers), curriculum designers, teachers, managers of historic sites - all people who find the stories and tell stories. History is never static!

• Understand and embrace their role in this good work

Therefore, whatever your contribution, you are part of the continuum of history. You will create a legacy for your business.

We all have a role to play

It is worth repeating - we all have a role to play in the work of history. The banker who finances a local history project for students to get involved in the history of their community, the sponsor of the project, the researcher found the information, the teacher who meets all the parents who volunteer, marketing / PR person He promoted the project, the media provide coverage, and students who do the work and take their new knowledge with them to who knows where - all have a role to play, no more, no less important.

This is a big deal. When you decide to get involved with the story, you will be a corporate citizen much more involved in the community they serve.