How Lawyers Can Use The History To Attract High-End Customers

There is a natural synergy between lawyers and history. In essence, the case law is creativity in the previous context. But there is a greater synergy between the law and the history of it. History and law, both celebrate the great minds that preceded ours; great minds that have shaped our present and shape our future.

As a group, spirit story of people are better educated and financially than the average. People involved in local history are deeply rooted in their communities, and are often their leaders. They include a group of potential customers who may be in desperate need of representation as the spirit of the law.

As any lawyer or law firm practicing known, the holding of a lawyer is an exercise in trust. In New England, the story can be a way to increase the perceived stature and your company's reputation.

The study of history is the study of the context, and the study of jurisprudence. How participants were shaped by history and the times in which they lived? Lawyers and historians both questions, and share a common intellectual curiosity.

There is a much broader market, especially here in New England, for historical conferences, visits, books or movies. These reflections value people, wisdom and deep knowledge of the law.

Historians like people who appreciate history, and distrust of those who do not. Win the trust of the historical community requires participation in the activities they enjoy. How can you win customers in the historical community?

• Narrative. People love a good story. Reflect an understanding of the history of his own law firm, and integrate the information in your marketing materials. What stories can you tell? They can be family stories, "first", business anniversaries, or links with local important historical events.

• Support for fundraising. You can always write a check to support a local event in history, what is useful and appreciated. But for more impact, you must choose carefully to create opportunities that will work for your particular business. Once you do this, you can co-sponsor a conference with your historical society or museum on local legal issue or sponsor an annual event. These activities can become signature events that mark your business as "history-friendly" in the community of historians. If the proceeds of the event going to the historical society, museum, teacher or student of local history, you are a hero!

• Support Preservation. People living in historic communities like their story, and they do not want to see destroyed irreplaceable architectural treasures. There is a local conservation project you can support?

• To honor the great minds. Is there a particular person or a historical event, with a link to the legal history of your community who might be honored? A famous judge, lawyer, politician, case, or movement? You can sponsor a statue, plaque, or exhibitions. You can create a premium or a series of annual conferences. By doing this, you give both the subject and himself highlighted, creating synergies that will win hearts and minds.

• Holiday events. Many holidays have a legal angle. To celebrate, you can host a barbecue. You can write an opinion article for the local newspaper. You can sponsor an event.

The bottom line? Lend their intelligence, reputation and time to local initiatives of story you'll attract attention, customers and recognition of your community.