One problem is the layout. GIMP has a provision of multiple window that is a bit confusing. The new version of GIMP on fixed, but for a number of years, this has been a major complaint about the software makes people look for other alternatives.
Incredible as it may seem another problem is piracy. Piracy? If it is open source, how piracy is a problem? There are so many pirated versions of Photoshop to GIMP in practice compete with this version "free". Too many people see these "free" versions and prefer to get Photoshop legally or illegally as it is. To piracy in paid software like this is stopped, GIMP always have a hard time trying to compete in such an environment.
Photoshop is considered the norm and, as such, has established a name for himself, becoming the graphic editing software, with each other is compared. The brand is now so entrenched that there are many courses created for learning to use Photoshop.
Many people do not want to learn something that is not considered "real" and professional GIMP version is an open source version does not have the resources for training, updating and development.
Then there's the question of compatibility. Without advertising and marketing, most people do not even know that there are alternatives. Until there is a marketing campaign will fail to users.
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