Use as Nike Communities Create Modern Brands

Nike is a modern reference on how modern brands are created. Social media has changed the way modern brands are created. This change is epic and historic. Today the brand is created by the development of an entire community. Consumers are no longer selling products. The reference value for this is Nike. At the same time, Nike has a reference point for the "old media". Nike is a reference in creating a brand image. Times have changed and Nike learned to change with them. Nike has learned that modern branding is done by creating communities that allow Nike and the client to participate in the conversation in real time. For this reason, Nike has very limited traditional media campaigns.

Nike created a running community that brands their products. Nike communicate interactively with their customers with a performance monitoring bracelet. Pulse brand stores athlete performance statistics. This allows Nike to customize their products to the customer. Nike can create a custom online community specifically for this corridor. Knowing the room, and the progress and objectives of the corridor, Nike can set up a personalized training regime for the corridor. They can recommend specific products and health supplements for that particular corridor. They can create a running program or personalized exercise just for this corridor. The community acts as a corridor LinkedIn. You reject products, but you reject a friend, especially a trusted friend. These are the ways that modern brands are created.

Building communities created branding and more efficient more targeted use of financial resources Nike. In the media age days, when Nike to target a specific event such as the Super Bowl, Nike could reach 200 million in a special day. Now with their communities of target customers, Nike can hit that number every day.

Nike old media branding campaigns created, which was historic in its day. Communities that Nike is able to develop to create intimate conversations with specific individuals. This laboratory allows Nike to develop and offer specialized products for specific people. Nike believes that the market is crucial for them, 18-34, gets most of its media and information products on social media networks. This is where Nike is the preponderance of their advertising. Sites such as Facebook, Twitter and YouTube. It is through these networks that Nike can create personalized relationships with individual customers.

The results can be seen in Nike analysis. The running division, which focuses on the development of communities running, it is now up to 30%. The division is running now is a mark of $ 2.8 billion for Nike.
It is for this reason that everyone should study how modern Nike creates the brand.