Just Cut The Next end Nike for Marketing

Nike's new approach to its global marketing had your competitors and fans wondering if a new era of mass marketing of the brand was. If any; He works?

Nike is one of the few major sports brands that have really embraced the digital generation. They recently changed their main target market for the youth of seventeen, citing the age group from 20% on shoes than their older counterparts. This change of perspective has brought a new global approach to your communication with your fans, because today's marketing is all about communication. As Mark Parker (Nike CEO) said: "Call today, it is a dialogue."

Nike launched the Fuelband, a bracelet that allows sports fans to follow their progress through an interactive website. Not only receive Fuelband huge success, but has also spawned an online community that revolved around putting the Nike sport in the daily lives of people. Another positive advantage (and rather sneaky) to Fuelband online community is that it acts as a constant marketing research products and Nike Nike market, regularly leaving Nike know what people like about what they sell and what sports are popular.

In 2006, Nike + was designed. The partnership with Apple and ride the wave of success created the iPod, Nike also added another aspect to your online interaction. Details of training records for Nikeplus.com, where users can store and analyze the data, get training advice and share workouts with friends ".

Another online community, another way to find training "consumer behavior and Nike styles and musical tastes and usually another way of how they live their lives. Nike has perfected the art of contacting the people who support them.

Nike realized they had to go where your target market is and talk to them on their level - the basic principles of marketing, but lead to a new personality of the Nike brand. His international Facebook page now has 8,938,010 likes. Nike Footballs his Facebook page has a staggering 11,807,328 likes. The Nike Facebook application has 360,000 monthly users - that is 360,000 people update Nike market surveys each month and is not even the whole picture. Your Nike Chance Facebook app 250,000 monthly users and their Nike Free Run iD has 80,000 monthly users. A very impressive transition to the digital world and shows that Nike really understand how the world of social network functions.

Again, tweets results page is constantly flooded with endorsements.
In 2010, Nike has really put their mark on the social media plan when it organized its "Write the Future campaign '. Operating from its main Nike Football Facebook, the campaign revolved around listening to what fans have to say about your favorite football players. a tab on the page to allow users to choose from a selection of internationally recognized players footballs and write a tag-line 43 characters. Tag lines can also be entered via Twitter, using the hashtag #NIKEFUTURE.
The campaign not only let Nike know that your favorite football players of his fans were, but also used the concept of recognition as a reward rather than tangible gifts, which probably worked better than anyone could have Nike package.

Not only is the campaign to get international recognition for being innovative, bold and modern, but also ensured the place of Nike as a major brand in the South African market - a market that is often overlooked. Write the future has shown the world that Nike was in line with the new digital age, which has led many other international brands are losing the younger market.
Nike has already significantly reduced the portion of their marketing budget for traditional offline advertising. The world now awaits the next Nike movement.