Outsourcing Nissan And IBM




In the year preceding the beginning of the millennium, Nissan was a company in a serious financial crisis.

Is Nissan's decision to outsource its IT infrastructure to IBM in 1999, meaning? Nissan was a very troubled automaker in the late 1990s, the company's executives have been known for their conservative view on business, and "old boy network", your state of mind. The benefits were drop dramatically, perhaps forcing the company to $ 22 billion of debt, then faced.

Nissan - A brief history and the events that led to the decision to BPO

I. The boom years

Nissan was established in Japan in 1933 as a manufacturer of heavy industry. This success led Nissan to major US vehicle market importers in 1975. The company was young, dynamic leaders and the future is very promising. In 1983, the company began marketing vehicles worldwide under the Nissan name was felt to have a higher image quality and began the transition six years from Datsun to Nissan vehicles, utilities, facilities and marketing materials. Sales continued to grow, eventually reaching 830,767 in 1985 [6]. The decade closed with success for Nissan with its dominance of the US market.

Nissan's position as an oriented manufacturing company, which helped in the 80s and early 90s and had other problems with the balance of dollar / yen, which has started to hurt its competitiveness against companies market oriented.

Unlike its competitors, Toyota and Honda, which have focused on key segments of volume, Nissan does not dominate any individual segment and participated in the same segment against Toyota and Honda.

The former president of Nissan, Mr. Nakamura, announced a plan to "back-to-Basics". Unfortunately for Nakamura and Nissan, the plan did not work. As the company grew further into debt, he met more challenges. Nissan business partners and suppliers were charging a premium for their products and services. Nissan said that the situation was desperate.

The measures taken to solve the problems

Nissan executives sought a way out, a way to save the company going bankrupt. Nissan-Renault alliance was born and Ghosn was named Chief Operating Officer.

Issans executive decisions and major events

I. Creating an overview of the alliance:

The following is extracted from the vision of the alliance Nissan / Renault:
"The Renault-Nissan Alliance is a unique group of two global companies linked by cross shareholdings.

2. Technology.

3. Operating Income.

Ghosn had to use all his valuable experience of other rescue organizations such as Michelin and Renault to rescue Nissan.

Nissan was not focused on building profits, but have been very focused on market share and ended up having to buy market share at the expense of lower profits.

• I
nsufficiently focused on clients and focus on competitors. The company was very concerned about the competition to introduce a new line that would have widened from Nissan on the market.

• Lacked multifunctional lines, cross-border and intra-hierarchical work in the company. Nissan appeared to function as separate islands scattered across the world. Nissan executives were complacent in their activities. Nissan executive has no overall plan for the various brands within the company. Instead Nissan has chosen to ignore the market and drop the brand.

To solve the problems, Ghosn announced the Nissan Revival Plan on October 18, 1999. The cost reduction plan called for centralized purchasing, procurement, human resources and information technology. By centralizing these core functions, the plan was to help the company achieve its aggressive cost reductions.

Nissan looks Business Process Outsourcing as a means

Does the outsourcing of non-core businesses to save money?

Regarding the decision to outsource, many factors were taken into account in the case of Nissan. Ann Moynihan in his article in the Albany Business magazine said "Outsourcing can help:

• Reduce and control operating costs.

• Introduce positive change.

With Nissan in 1999, it was exactly what they wanted. The choice of IBM as outsourcing partner Nissan was strategic. Does the employment relationship between Nissan and IBM?

A different view of the relationship between IBM and Nissan

In a joint statement released IBM and Nissan in Tokyo June 19, 2000, the two companies announced that they were "the extension of their global partnership for Information System (IS) operations Nissan Motor Co., Ltd. IBM and Nissan agreed in October 1999 and IBM jointly announced today that Nissan will outsource its activities in Japan, IBM Japan.

The companies will start functioning from October 1.

In North America, Nissan operations outsourced to IBM Corp. since October 1999. The latest agreement in Japan should accelerate the standardization, integration and centralization of Nissan is on a global level. long-term Nissan.

Hypothetical model for return on investment used

Before they could calculate the return on investment (ROI), Nissan would first consider the total cost of ownership model proposed by IBM. The gain or real cost reduction measured ROI. Nissan and IBM reached an agreement and the transactions contemplated to begin on 1 October 1999.

Is BPO Nissan achieve its goal?

The stated purpose of Nissan to outsource IT infrastructure was to control costs, improve efficiency and improve infrastructure. Outsourced to IBM, Nissan has achieved all its objectives.

Cost control, outsourcing has given companies the opportunity to have a predictable monthly budget for expenses. In the case of Nissan, which has never been a requirement. IBM is the largest company in the world of information technology, with approximately $ 100 billion revenue. [9] When companies outsource their operations to IBM earn best-of-breed technologies, excellent consultants and architects some of the best money can buy systems.

Ghosn main objective when he took over the company in 1999, was to reduce the costs of 700 billion yen. To support the desired improvement in competitiveness, Nissan had to ensure that its infrastructure supported the additional workload. Nissan has no experience and additional manpower to handle updates and process reengineering of business necessary.

Nissan was seeking help IBM in 1999 and filled that role for your IT infrastructure.

Greenberg was not working for Nissan when the initial decision to outsource was made in 1999; he joined the company in 2005. Ultimately, that Greenberg chose to do was to accept IBM's proposal to "manage desktop systems, network services, support services, distribution systems and other elements 'key infrastructure for Nissan North America. "

Some individual lessons Greenberg Nissan has learned from the outsourcing agreement with IBM was that some services developed by the IT organization can indeed be outsourced or externally developed. In short, the answer to the question: "Is the cost of the work in-house solution treatment outweigh the benefits or not Business Process Outsourcing most logical is that it depends depends on available skills, it depends on the general objectives (economy?.
Works cited

Withers, Stephen. "BPO: Save money and fix your process?" ZDNet.com
[http://www.zdnet.com.au/insight/business/soa/BPO-Save-money-or-fix-your-processes-/0],139023749,139156391-10,00.htm Uploaded August 17, 2004. October 22, 2007

Magee, David. Turn: How Carlos Ghosn rescued Nissan.
Moynihan, Ann. "Outsourcing allows the owner to focus on the heart of business." Http://www.bizjournals.com/albany/stories/2002/10/14/focus10.html 11 October 2002. Uploaded October 22, 2007

IBM press release room. IBM.com "Extending its global partnership, Nissan and IBM Announce is outsourcing in Japan" http://www-03.ibm.com/press/us/en/pressrelease/1670.wss June 19, 2000. downloaded 19 October 2007

Thibodeau, Patrick. "Q & A: Nissan CIO reshapes IT manufacturer"
[http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=110024&intsrc=industry_list] 29 March 2006. Uploaded October 23, 2007

McDougall, Paul. "IBM, Nissan Outsourcing business spans the globe" http://www.informationweek.com/outsourcing/showArticle.jhtml?articleID=181502685 March 10, 2006 10:00. IBM Representative for the World Team Nissan.

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