Bing can Really Compete with Google?

Over the past months we have seen a lot of activity Bing, with heavy marketing investments to raise its profile. It is perhaps worth examining the methods used to grow Bing in the public consciousness and carve out a share of the search market. Ask your campaigns made a great impression? Responding to Google Bing and what the future holds in terms of competition between the two?

Bing Campaigns

Obviously, Bing has developed a television campaign to raise its profile. A significant movement is a 10-year agreement that will see Bing Yahoo! Yahoo! search results Powered by Bing. As Yahoo! has the second largest share of the search market, allowing Bing to access.

Bing is also very attentive to the media. This is reflected in the creation of bing.com/twitter~~number=plural~~number=plural and bing.com/social~~number=plural~~number=plural - sites that allow users to search the content of Twitter and Facebook for relevant updates, including tweets and Facebook fan pages. Bing is also responsible for the Facebook search option. With social media constantly expanding, this is a public key to capturing and increasing the influence of Bing too.

Bing has also tried to popularize the "Bing it" instead of "Google it" and even had an ice cream van Bing brand away to give gifts in London. Google's answer to Bing

Bing appeared the first time in May 2009 and since then has been talked about as a potential rival to Google. With the weight of Microsoft behind it, Bing can impact if marketed in the right way. Note that Google has responded in several ways:

    Background picture house - recently, Google has implemented a change allowing users to customize your home page with an image of your choice. Although this is only an option, it reflects the shape of the Bing homepage.
    Results pages - Google has taken several features of Bing results pages.
 
Conclusion

Google will remain top of the pile for a long time to come regarding search engine optimization, but Bing's profile is growing, perhaps more than its current market share. In establishing the Bing brand in people's minds, is better placed to advance. In terms of SEO, the differences between the two search engines are not huge. If the results pages for comparing different surveys, many are quite similar for both Google and Bing in terms of the links provided in the first two pages.

By blending the latest techniques for optimizing search engines with key marketing strategies, simply research can focus and develop the presence of a client line. This not only meets the criteria of search engines, but attracts new customers and deliver a return on investment.

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