Marketing a small business advertising on YouTube may bring a better ROI on all marketing tactics you use to build your brand, to influence the voice that will influence your potential customers, and to present information product or service to a wide audience. But there is a huge amount of hype circulating on the value and popularity of different media, including YouTube.
Twitter is the most important media. First, according to a recent study Profs Marketing, LLC (The State of Social Media, 2009), most companies with Twitter accounts, has 100 followers or less. Facebook is more important than the YouTube advertising. This statement is also false. The strong presence on YouTube will be most beneficial today.
Marketing a small business with YouTube advertising makes sense for small businesses for several reasons.
First, unlike TV advertising, you do not have to pay for a period of time or the confidence that people watching when your ad appears. Post a video on YouTube is free. Moreover, once published, it is still available for people to see. Consider advertising on YouTube as the announcement that never sleeps.
Second, unlike most advertising sites, YouTube advertising is still and can go viral at any time. Think for a moment what YouTube did for Susan Boyle last year! A video that goes viral can be seen by 800 million people worldwide!
Third, it should not cost a fortune to put an ad on YouTube. Many of the most popular videos in YouTube advertising used were filmed using a web-cam or a camcorder staff.
Fourth, your video to YouTube advertising, in fact, should not be a typical commercial. People do not go to YouTube to watch TV commercials. The most creative video, funny, surprising, informative and / or relevant, the higher your interest in YouTube advertising.
One of the most popular YouTube ads is a video of a man trying to mix very strange things in a blender (with a clearly visible mark). After laughing at the crazy combinations and attempts hilarious results, viewers saw the man finally mix the right ingredients to create a perfect drink. You can create videos at a very low cost and displayed on the site at no extra cost. What you'll need to invest time and creativity. Your creativity will be personal and relevant; Video will be appealed; and will be better if your video shows how people interact with your brand.
Companies that posted a video on YouTube and used the site analysis for the profile of people who have seen the video, 28.8% said they worked well and 35.6% said it worked a little.
Produce an engaging video, entertaining, relevant to your product or service, and staff to potential customers can be very effective advertising. It can help you build your brand, your products or services associated with a particular group and achieve your PR goals. With any luck, your YouTube video advertising could go viral and you could win small business marketing lotteries.
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