Optimizing Images for The Web?

When the World Wide Web was born, the only content that people had nominated the text. Even today, many people perceive the content as text. However, with the development of new technologies and changes in the various search engines, the content of the term has evolved to include rich media such as video, PDF files and images.

Today we get to see mixed search results where you can see the text as well as images, videos and other resources together. This means that the optimization of the image mean?

Depending on the context, the term image optimization can have two meanings. In terms of compression, optimization is the use of smaller and more compressed version of the image in a more appropriate format without losing the visual acceptability.

From an SEO point of view, refers to help the search engines to associate the site keywords to images used. If the images are optimized, they will appear in the image search results when searching for users to relevant keywords.

Optimizing images?

Select the appropriate format

There are various types of image formats that are available. The first step in the image optimization process is to choose the appropriate format for your image.

Saving for web

If you create images in Photoshop, you can save the web rather than just record the images on your system. If you register on the web, you can choose the format in which you want the level of the image and the recorded optimization. You can also preview the image before saving to ensure their quality is not lost.

No climbing pictures

Many developers, to save images in large sizes, large-scale images, while the coding of the page, rather than resize the page dimensions. As a result, larger image needs to load on your server before being scaled and displayed on the screen. This will slow down the image and website.
 
Name the file intuitively

When the name of the image file, it is important to realize that search engines can not actually read images. The file name is one of the ways they understand what the image is about. If you name the image using letters and random numbers, the search engine will not understand what it is. That is why it is important to use names intuitive files when saving images to people as well as search engines understand what they see.

ALT Text

ALT refers to an HTML attribute that allows you to give another text to your images if they fail to load.

Caption for the picture

Search engines can also combine images with text that is around him. You can use photo captions to add relevant text for the images around him.

Placing images

Search engines can associate images with text that is given around him. So it will be useful if you place the image near a paragraph that is most relevant to what is there in the picture.

Although these are some of the important aspects of image optimization, there are many finer points that we need to keep in mind when optimizing images, such as word search Keyword, optimization of anchor text, the size of file optimization, etc. Once the images are very important role in how people perceive your site and how it behaves in the search results, it is important to link with a company that provides web design services, internet marketing to its clients.