Drive Traffic to Your Website by Optimizing Images



In terms of aesthetics, the images are integral to the design of the website. They offer visitors instant visual stimulation site. In terms of SEO, images can be optimized and bring more visitors to a website.

But images are often overlooked in SEO. But, you see next to regular search on a search engine is the vertical search, the fastest growth in space. Compared to shopping, news, blogging, etc., image search has them beat by a mile. However, what is even more important on the search of the image, is how the search engines use and integrate them into their regular search results.
Today, images are incorporated in many different ways. All search engines are looking to make the most relevant results and incorporate images into the results is definitely part of that strategy.

Here are some tips to optimize images on your site to the search engines.

The image name will appear beneath the graphic image in search results. Make the image names of their game files what is actually represented in the file Do not expect the standard settings of your photo editing program to give you the default names of optimized file names communicate nothing to engines research themselves. Use hyphens between words images, rather than underscores. ALT tags should contain a description of what the image is. It is a labeling to translate your image into text for search engines device. It also translates your image into a textual reference for users with visual impairments. Finally, if a user has disabled images or a slow connection, they are presented with your alternative text so your page remains relevant contextual.


Search engine also gives importance to alt tag to determine the page rank of the website. Google indexes the text given in the ALT tags of images. The ALT attribute is also shown when the user hovers over the image with your mouse.

Things to keep in mind while preparing alt tags for images:
1. The replacement text is the best description of the image.
2. Avoid giving unnecessary details using alt tag.
3. If your image is decorative text then just use the same text in the alt text.
4. If the image is the bullets we can leave the alt text blank.
5. Use two or three keywords at most while optimizing images with alt. Alt tag is a useful source to serve the problem of many web browsers displaying the image differently, and some browsers still do not support some types of images in such cases alt tag is very useful.

robots.txt:
Make sure the folder you store your images is not blocked by your robots.txt file. Store your type of navigation charts and "structural" in a folder, and block that spiders, store the pictures of products, events or news related images in another folder and open one of the spiders.

Image of freshness
Keep fresh images. If you target keywords great popularity bother trying to upload pictures re. the freshness image is a contextual clue for the search engines and could affect relevancy. Re-upload your images to keep them fresh.

The size of the image file reasonable
The image size also plays an important role while loading the page. If the image is too big the page will take a long time to appear, always specify the height and width of the image so that the image will be loaded easily.

The limited number of images per page
Do not use too many images on a web page that makes its slow web page.
Check images are not filtered out in Google Safe Search Filter

 Use a caption for the picture:
Place a small caption directly under, or on the side of your image will help queue the search engines what the image is about. By providing the link to the image, you can encourage them to link to the image itself straight from your own site. Adding images to articles and press releases makes them more appealing to the internal linking and image reader.Boost connecting traffic to the relevant articles.

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