There are a
growing number of social media sites used by companies in their corporate
marketing efforts. For
many companies, this increased communication of the company led to the
improvement of relations with current and potential customers. Conclude with several recommended
applications that add functionality to your Facebook business page.
Common
Misconception # 1: Facebook is for personal use onlyPresentations on the use of social networking sites for business there is a perception in the audience that Facebook is only useful for communicating with friends and family.
Common
Misconception # 2: Facebook is only for students
According to the fourth Press Facebook page, there are over 200 million active users on Facebook and one million new members join every week in the United States alone.
According to the fourth Press Facebook page, there are over 200 million active users on Facebook and one million new members join every week in the United States alone.
Common
Misconception # 3: I'm too busy for that, and besides, it's not worth my time
Some of the reasons why social networking sites like Facebook are increasingly used by businesses is because they offer companies the ability to communicate easily and effectively regularly with people in your network. Networks can include people with whom they are doing business, people they would like to, suppliers and business partners.
Facebook can be used to advertise regularly, or get feedback on new products, spotlight new employees or achievements or talents of existing employees, reward customer loyalty, promote special events and special offers, as well as create partnerships. According to an interactive marketing survey of the online research firm Forrester Research (March 2009): "40% of companies surveyed expect to cut direct mail budgets, while 35% will decrease the log expenses, and 28% will reduce the money magazine spend more in interactive media. "
Some of the reasons why social networking sites like Facebook are increasingly used by businesses is because they offer companies the ability to communicate easily and effectively regularly with people in your network. Networks can include people with whom they are doing business, people they would like to, suppliers and business partners.
Facebook can be used to advertise regularly, or get feedback on new products, spotlight new employees or achievements or talents of existing employees, reward customer loyalty, promote special events and special offers, as well as create partnerships. According to an interactive marketing survey of the online research firm Forrester Research (March 2009): "40% of companies surveyed expect to cut direct mail budgets, while 35% will decrease the log expenses, and 28% will reduce the money magazine spend more in interactive media. "
Why
Social Networking works
What are the companies that use them are social networking sites is that these sites allow them to communicate more regularly with people, suppliers, clients, colleagues and potential customers, which in turn, helps companies understand customer needs better, increase trust and thus build better business relationships. Most people know that Facebook was useful as a tool to connect or re-connect with friends, family and coworkers.
What are the companies that use them are social networking sites is that these sites allow them to communicate more regularly with people, suppliers, clients, colleagues and potential customers, which in turn, helps companies understand customer needs better, increase trust and thus build better business relationships. Most people know that Facebook was useful as a tool to connect or re-connect with friends, family and coworkers.
Setting up a
profile on Facebook:
To use Facebook, you must create an account. Based on site policies, you can create a profile, and should be linked to a human name, preferably your real name, not a company name. Facebook has a "Friend Finder" feature that allows users to search for people by school, company or organization. In the "Information" box on your profile page, you must include links to your website address, newsletter, blog and other commercial information such as your contact information of the company's logo and a picture of yourself . Your profile page should be considered your "brand" or your marketing campaign. If you work for a company, you should not list all your personal interests, just limit your entry to the list of your professional interests. You can syndicate your blog on your profile page.
To use Facebook, you must create an account. Based on site policies, you can create a profile, and should be linked to a human name, preferably your real name, not a company name. Facebook has a "Friend Finder" feature that allows users to search for people by school, company or organization. In the "Information" box on your profile page, you must include links to your website address, newsletter, blog and other commercial information such as your contact information of the company's logo and a picture of yourself . Your profile page should be considered your "brand" or your marketing campaign. If you work for a company, you should not list all your personal interests, just limit your entry to the list of your professional interests. You can syndicate your blog on your profile page.
1. Build your
contact list
Facebook was created based on the concept of connecting with friends. After friendship with -your profile will appear on every page of your friends. So the more friends you third more pages your profile will appear leading to more people will see your page and possibly contact you.
2. Communicate by using Wall Posts
Each Facebook member has a "wall" where friends can post messages.
Facebook was created based on the concept of connecting with friends. After friendship with -your profile will appear on every page of your friends. So the more friends you third more pages your profile will appear leading to more people will see your page and possibly contact you.
2. Communicate by using Wall Posts
Each Facebook member has a "wall" where friends can post messages.
3. Update your status
At the top of your Facebook page is a status area. When you post an update, everyone in your friends list can see your update on your home page.
At the top of your Facebook page is a status area. When you post an update, everyone in your friends list can see your update on your home page.
4. Participate in
groups
Online groups allow you to network virtually with potential clients and colleagues. For access groups, start from your Facebook page, a list of applications and click on "Groups". Also, create your own events page, or post them on Facebook "Events page."
Online groups allow you to network virtually with potential clients and colleagues. For access groups, start from your Facebook page, a list of applications and click on "Groups". Also, create your own events page, or post them on Facebook "Events page."
5. Create Fan
Pages
Because Facebook requires that a profile is assigned to a person, not a business, instead they provided the opportunity to create fan pages. You can create a fan page for a business, book, product, author, speaker, celebrity or whatever you want. Then click "Pages" at the top of the screen. You will find some helpful explanations about how pages work, and the link that will allow you to create your own fan page.
Because Facebook requires that a profile is assigned to a person, not a business, instead they provided the opportunity to create fan pages. You can create a fan page for a business, book, product, author, speaker, celebrity or whatever you want. Then click "Pages" at the top of the screen. You will find some helpful explanations about how pages work, and the link that will allow you to create your own fan page.
Use the market
Facebook
has an online marketplace that allows you to list your products and services
without charge.
Setting up a
business page on Facebook
Creating a
business page is easy. Then
click on "Advertising" or by following this link:
http://www.facebook.com/business This will make a page with blue links, one of
which is called "Pages". Click
Pages, and then click the green box "Create a page" on the right side
of the screen. Now
you can start filling this information to create and customize your business
page.
After you create your business page, Facebook will automatically add an application called "Page Manager" should be on the top and left side of your newspaper. Again choose Facebook Pages, and then choose the best category for your business. It is important that you choose the name of your Facebook page carefully because the page name will become your key search terms of words, and is the only text that is used in research on a Facebook page. To find applications for Facebook, click on "Applications" in the upper left corner of the page, or search for them in this link: Applications http://www.facebook.com/apps are fairly easy to install and configure.
After you create your business page, Facebook will automatically add an application called "Page Manager" should be on the top and left side of your newspaper. Again choose Facebook Pages, and then choose the best category for your business. It is important that you choose the name of your Facebook page carefully because the page name will become your key search terms of words, and is the only text that is used in research on a Facebook page. To find applications for Facebook, click on "Applications" in the upper left corner of the page, or search for them in this link: Applications http://www.facebook.com/apps are fairly easy to install and configure.
Facebook Apps for
Business:
Simply RSS: This
allows you to display up to eight RSS feeds on your Facebook page and display
the feeds on this website and the main editorial offices of your business.
Upcoming: Add
your events to Upcoming.org, and you can easily display them on your Facebook
page with Facebook the next application.
Items posted Pro
allows you to enter several YouTube videos, Yahoo and Google, music mp3s,
websites, files and more in your profile and Facebook pages.
Twitter APP: If
you have a Twitter account this application will automatically pull your tweets
into your Facebook status and automatically installs a Twitter icon theme let
all you Facebook friends know that you are on twitter. By
implementing these applications, you create an interactive page that gives
visitors a more complete understanding of your business.
Take the time to stay relevant
To stay relevant on Facebook, you need to continually
update your page and use the site. Facebook
and other social media sites are here to stay. Take the time to stay relevant
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