The
IKEA catalog is the main source of income or a marketing tool in the business
and it consumes 70% of the budget. His first catalog was published in Sweden in
1951. It was published in Swedish and today, they produce over 55 editions in
35 countries using 27 languages annually. It is said to be the largest amount
in the world of published work putting the Bible in the number 2. But, the
Bible is the most purchased and the catalogs are free. 200 million people in
Europe alone receive the catalog every year. The catalog is printed in Sweden
on recycled paper. It has 300 pages and contains up to 12,000 products. IKEA
also produces magazines to add to their catalogs and online editions are very
popular.
The magazine is called IKEA Family Live is available in 13 languages. The most
impressive thing is the color and display. The aim of the book is to motivate
people to visit the shops. In addition, IKEA catalogs are informative and
inspiring. For customers who are regular, they are constantly looking for new
products to market. New products usually have dynamic designs that will bring
that contemporary feel in a space.IKEA catalogs will describe the IKEA shopping experience so you know what to expect and some things that make IKEA the best are just the prices that are too low. The Company believes that it is easy for people to produce high quality products and sell them at high prices and is also easy for people to produce low-quality goods and sell them to lay the price. However, they were able to produce sales of high quality at low prices. When you visit an IKEA store, you have the freedom to try out beds and furniture and sellers are not in your face. A customer will have the most relaxed time while shopping. You can register for an IKEA catalog and you can also request mail delivery. When you subscribe, you will also get new and special emails is to reach IKEA. You will also get invitations to IKEA in the events of the store. You will notice in the next catalog.
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