Social Media Case Study IKEA Reviews
This campaign highlights the effectiveness of social media marketing can be. Immediately there was a face and a personality to the store, a real person with which consumers can interact on an individual level as opposed to a personal fan page and moderated by digerati faceless marketing. (And what a stroke of luck it was called Gustavsson - the name alone conjures up images of a paradise packed flat yellow and blue)
They then launched a campaign of 12 days during which Gordon showrooms loaded images, and the first to score on an image of a specified item won the cabinet. Wonderfully simple, promotion quickly became viral and was moving folk-loving watch page as cyber-hawks.
So he worked
Social media marketing is all about converting buzz mark the success of the brand. Like any country, a good strategy is essential. In this case, the country went through a period of time (short enough for the hype and enough time to capitalize on its popularity) and accessibility achieved by using a tool of almost all Facebook users are familiar with - the tag function.
Unlike a traditional "enter to win" promotion, the carrot was that at any time during the 12 days the opportunity to win the Gordon might appear in profile, which generated undivided attention to round-the-clock page, with the added benefit of being talked about constantly in many status updates.
Results
Swedish visited Gordon's profile in their thousands, literally (and practically, for that matter) to ask him to launch a new product can be won. Everyone knew about the store opening (ie, the campaign reached its goal), and as an added bonus, the IKEA catalog is distributed free among Facebook friends.
On a scale of the business, IKEA has discovered the power of social media marketing, which has since gone on to embrace with their campaigns YouTube and the online community.
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