As The Reputation of Kia has Changed Over The Years

There are a few years, many drivers do not touch a Kia with a bargepole. The common opinion was that their vehicles were cheap, reliable and well - naff.

They are not considered stylish, fun, original or even a good value - many consider worse than Skoda was back in the day.

Remove the new Kia Cee'd for example - seems much more robust and elegant than any other Kia is passed through the production line in recent years. It is not only an improvement of vehicles has changed so much - there was a lot of effort put the brand image as well.

In 2002, Kia took part in the World Cup in Japan and Korea - which are now an official FIFA Partner until 2014 and are the official sponsors of the World Cup FIFA 2010 in South Africa.

Be a sponsor at the World Cup this year means that the Kia logo will be seen by millions and millions of football fans throughout the tournament. This is a fantastic opportunity to show the world your style new model line-up - so look out for a new Kia Cee'd in a street near you.