As Kia has Developed Its Brand Identity

He always seemed to be a problem regarding the purchase, leasing or renting a Kia. His mark was considered a bit lacking when placed side by side with the likes of Ford, Volkswagen and so on.

It was not that Kia was bad, far from it, in fact, Kia produces quality cars at low prices - but lacked the solid training of heritage and history than many in the market had reached there are many moons. Improvements in media, communication, transport and so on means that we are all connected by a merger conversations, ads and digital platforms - we have a market place in the world to navigate.

Brands that want to climb Everest this face real challenges, they must enter a market in a different way, by adapting their brand to fit in that geographical area - to slot perfectly into their culture and understand what these people looking for their money. Kia Motors Corporation is a South Korean brand, with 12 points of manufacturing and assembly and offices in 165 countries worldwide.

Kia Motors Europe, where charge of sales and marketing for the European market, and they started pretty well in your quest for success. Kia began exporting a single vehicle, the Kia Pride, UK in 1991 - and it proved to be popular with a sales volume of 1,800 in its first year, doubling to 5,000 in 1993.

From 1993 to 1999, Kia has launched a series of vehicles; Kia Rio, Mentor, Shuma, Cerato, Sportage, Sorento and a few others came rolling on our roads. The 1999 sales figures for the Kia were bad, very bad.

Even with a growing, sales for 1998 came in a not so grand total of 3000 sales in the range - the worst in a full year in the UK market. Serious doubts that Kia would survive the British market KME flew with impending death. The management of the company and the local utilities guru marketers got together to try to deduce the problem and finally solve your branding problem. The year 2000 saw the stock markets and marketing as a whole, the low prices people to expected quality products - there was no "you get what you pay for" attitude more, particularly in the auto market.

Kia has recognized and opened the curtains to Kia Clarus, a four-door sedan similar to the popular Ford Mondeo / Vauxhall Astra, but with more specifications and more importantly, a lower price. It was very popular, and sales increased, while the Mondeo and Astra numbers have fallen - they understood the market, high quality, low price.

Popularity with British buyers has increased, and an incredibly fast rate - until 2009 Kia was announced as a popular brand in the UK, with sales breaking the barrier of 50,000 for the first time and a market share of 2 %.

Kia marketing campaigns have been incredibly successful and they used a multitude of cross-channel technology for this purpose. They created their USP "7-year warranty" - something virtually unknown on the vehicle market they appointed new Audi vehicles architects to rethink their models to give their vehicles new and modern vibration that was lacking in his group previous -. Just look at the Kia Sportage in 2006 compared to the 2011 model, a huge change with Kia remains strong, many brands fail. vehicles at all despite a raise and a new model for the UK market the reasons are almost the opposite of that face Kia, MG Motors new MG6 is a good practicality of the vehicle, but with a price around 19,000 pounds - must compete with cheaper sedans that have better overall performance, MG need to take a leaf book Kia Kia's marketing team also came with a very successful slogan to go with his new found success. the campaign "clichés" Park reverberates its forward movement - we are all in fact boys previous assumptions, we had to Kia, they ensured global marketing - and it works.