Mobile Billboard Trucks A Primer on Mobile Outdoor Advertising

Moving billboard truck, commonly known as mobile posters, mobile ad trucks, outdoor trucks, advertising trucks or mobile media vehicles, usually a motor vehicle on the basis of a light commercial service truck chassis, which was equipped with a built custom, two or three sides sign frames. There are a variety of model systems of signs, including the tri-face and scrolling models that look like modified trucks, which can support multiple advertisers. Top recent years with the advent of digital printing of large format, signs evolved from thick tissue paper posters fabric reinforced heavy vinyl and more recently polyethylene is said to be easily recycled.

Outdoor Advertising Association of America classifies mobile billboard trucks in the transportation category in common, including a variety of non-traditional media formats from home. Billboard trucks have a relatively recent history, with some of the old furniture posters allegedly showing in New York in the 1980s, others have attributed their origins in Texas and Southern California. During a recent conference call between mobile display business leaders hosted and facilitated by DSOs, in which the author participated, many of the participants felt that nationwide there are 500 or fewer trucks mobile billboard on the road in the United States.

Mobile panels are used for a wide variety of advertising purposes. Unfortunately, given the current economic climate, promotion of retail bankruptcies and sales close out seems increasingly to be a regular assignment for trucks billboards.

On a broader scale, several billboard trucks have been frequently used simultaneously in a market or in different markets to promote the implementation of a new consumer product or as was the case in late October 2008, the promotion Obama-Biden presidential campaign in a few states went to the polls said he was a close race. There were even some cases both B to B and B to C marketing campaigns where two trucks are driven in conjunction with a message in two parts.

With outdoor advertising in general, advertisers are invited to follow the saying, "a picture is worth a thousand words" and clearly display your logo and an illustration depicting the theme of the message, followed by a clear call to action and a means contact the advertiser. More recently, the dynamic growth of social media, we began to notice advertisers emphasizing its presence on Facebook, MySpace, Twitter and other platforms.

Billboards in Guerrilla, we have advertising campaigns for our clients since 1999. Ranging from New York streets to sunny South California, our mobile billboard trucks have served a wide range of organizations - from large fortune to 500companies relatively small organizations basic as a fan club to protest against the decision of a major television network to cancel favorite of its members on a vampire show.

It is a campaign of the general brand or targeted promotion as a big opening? Usually, the client will have reliable demographic data on the so-called default attributes of life of its customer base. From the suburban location of the company, they have led us to work during the AM and PM peak hours along one of the busiest corridors suburban southern New Hampshire in Kendall Square in Cambridge, where many its competitors have offices. In this case the main question that the announcement of our client was to promote convenient location in the suburbs.

    The public generally has very little time to process the message. As previously stated, we logos and / or company photos do most of the heavy lifting. Great examples of this strategy is illustrated by the wide variety of outdoor ads that are run by Corp. McDonald, who have amazing photos of various restaurants of products chain and the very limited text.

    Truck mobile display panels are all about flexibility. If in a local retail campaign need extra help to pump your sales, it is very easy to change truck route to spend more time in a particular business area.

    Properly vet your vendor. Unfortunately, there are a number of mobile operators billboard pay their drivers "under the table" in order to save money on payroll taxes and workers compensation insurance. Continuing with this theme, take a hard look at truck suppliers. While customers often get feedback from customers and employees on when and where they could see the truck, we provide a selection of performance call test shots, taken daily during the campaign at various points along the road - and often in front of local competitors. Depending on the duration of the campaign, they can be delivered in batches over a prolonged campaign. In conclusion, the key value offered a display mobile truck is its incredible flexibility both a living area and geographical perspective to achieve the standard demographic attributes of life of a desired customer. Mobile billboards to create and increase awareness and drive prospects for data rich media - print, Web 1.0 or more Web 2.0 social media platforms. With the continued fragmentation of other media, particularly terrestrial radio ad supported traditionally, combined with the time of consumption periods away from home every day more and more, a moving billboard, so creative and appropriately displayed correctly scheduled and routed, it offers advertisers a highly effective means with which to reinforce the messages of other media.