As Bing Gives Google a Run for Its Money

When Microsoft launched Bing, its latest search engine and Google competitor in 2009, Google remained impressed and confident that users remain faithful to the Google brand. After all, until now, Google had a virtual monopoly on the Internet search engine. Fast forward to 2012, however, and of course Bing continues to grow, despite forecasts of detractors. Whether or not Bing will never become the choice of search engine among Internet users remains to be seen, but the simple fact of the matter is that Bing is growing faster than ever.

Since its inception, Microsoft has used advertising to help Bing to become a household name. How do you see on primetime TV or watch the latest movies at the theater, you will undoubtedly Bing references peppered through dialogue. Then obviously pull up Bing search engine on your computer. The term "Bing it" reminds the incredibly popular sentence something "Google" which came to mean looking for answers on the Internet. It seems that Bing wants your brand to become synonymous with Internet searches in the same way that Google.


In addition, Bing does not protect far from their rivalry with Google. In 2012 Microsoft launched the "Bing It On" campaign. The ads, which were played on television and on the Internet, inviting viewers to take the "Bing It On Challenge." In that challenge users to perform Internet searches 5. The site then takes two results windows, so users can see a blind side-by-side search results of Bing and Google search results. The challenge shows that users prefer Bing results on Google results 2 to 1. Clearly, Bing understands that Google remains the Internet search engine the most popular, and they will do everything in your power to change it. His message is that people will prefer Bing to Google, if only they will give you a chance.
Until then, the most internet users will continue to use Google.