Spotify intermingles his music with advertising (in the free version, at least), to specific audiences by demographic, location and mood. The current formats are divided between audio and graphics (banners and skyscrapers), or a mixture of both. advanced advertising includes video as well.
Price is per CPM (cost per thousand impressions) - £ 10CPM for audio ads and £ 6CPM to display ads. Segmentation is organized by ZIP code, age, gender, or musical taste, and uses absolute targeted impressions, which means that your ads will not be wasted on anyone outside of your target group. Spotify users to provide demographic information at the time of registration, which is used to help segmentation.
Audio advertising copy can be of any length, but the ads are limited to 2-3 minutes of advertising per hour of listening to music. Information about the ad rolls down the track list, and is also clickable. Display ads are deskside, banner or header, and can run on the sides or bottom of the drive. These are flash compatible and can be served by a third party ad company. CTRs for display ads vary from 0.2 to 2.2%.
Ads can be used to communicate promotions, users at a port of entry or in the home page, in a pop-up or a separate tab. Advertisers can choose to receive details operators.
Ads recently released usually have some aspect of membership, such as 3 Mobile offer 24 months free premium Spotify with their Sony Ericsson contracts. SEAT Ibiza combines a campaign contest for tickets for the new tour and Shakira Shakira now a limited edition car.
Mobile application Spotify has just received an update to make it compatible with iOS 4, including a "nice surprise" according to its website, making it not only the choice of music player for personal computers, but for the background listening on compatible mobile phones and Internet-.
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