Nielson Net Ratings reported in 2008 that YouTube has over 68 million unique visitors per month and has the sixth largest public visiting the US (ahead of eBay, Amazon and Wikipedia). More than 2/3 of the US population over the age of 25 watched a YouTube video and 91% of users have purchased something online. YouTube is a powerful marketing channel and opportunity for exposure on the network.
The first step to maximize the effectiveness of your YouTube channel is to step back and analyze your target marketing on YouTube. There is traffic, distribution, brand? Think about your YouTube channel as an extension of your website; must resemble the look of your website and other business documents.
By adding video content to your channel, make sure that each video has a clear message and is not obscure and confused. Also, update the videos featured often. You have the option to feature new videos on your channel and can control the order and placement of videos presented. Also, use the playlist feature as a way to organize your videos. Subject by building playlists and subscribers will help users find videos they are looking for and expose the content they could not see.
Also, pay attention to the quality of your videos. YouTube has the ability to display videos on a higher level. The quality of the uploaded video combined with individual viewers bandwidth will determine if the video is displayed in top quality. Higher quality video means improved sharpness and visual clarity. The difference is especially noticeable in videos that contain text or fast movement and in full-screen mode. When downloading a video make sure the video resolution is 480 x360 or more and a rate of 24 fps (frames per second) or more framework.
Each time you upload a new video, pay particular attention to the types of videos that have done well in the past and VSEO (video search engine optimization). Include specific keywords in the title that people will be searching on YouTube, as well as external search engines. Recommend putting your video on the right, relevant category (contrary to the belief that you can manipulate views by placing your video in a different category). If you attempt to generate traffic from youtube on your site, including the link to your website at the top of your description of the video, so the link will appear directly underneath the title of the video.
Another effective tactic you can use to download videos on your channel is to use the video annotation function. Video annotations are a new way that you can add interactive commentary to your videos. You can even link from an annotation to another video, channel, or the result of the YouTube search. The notes are effective in keeping users engaged by linking to your other videos and channels for them to focus on their content.
Once you have set your channel design, message, organization, video frequency, video SEO and website links, you are ready to increase its subscriber base. The key successful marketing on YouTube is a large subscriber base. Subscribers will evangelists for your content and validate your goal. They increase your number of views, sort your videos, comments, add to favorites, share with friends and ultimately increase traffic and exposure for your website / brand site. In addition, the content sent over a channel with more subscriber account and friend is given more weight when it comes to video and popularity rating.
YouTube built its engine in a way that subscribers must be earned. To ask someone to subscribe to your channel, you must first invite them to become a friend. Once they accept your invitation from a friend, then you can invite them to subscribe to your channel. To find these potential friends, to keep the popular channels; these people tend to be more active on YouTube.
In addition, participation in groups feature is another way to find friends and increase exposure. The sharing feature allows you to notify subscribers and friends each time a new video is uploaded. The sharing feature is very useful because it allows you to target specific groups (think marketing silos). Your contact list includes other users on the site for those who are bound by friends invitations and emails from friends who you've shared videos. You can then place specific contacts into different contact lists and send messages to multiple friends at once.
Because of the relevance YouTube in the online video space, friends and subscribers must be reported on a regular basis. Whether through a newsletter, sharing videos or direct communication, treat these contacts as they are an important part of your business. Then I will describe specific tactics you can implement to increase the activity within your channel and videos. Video responses are not widely used and there is a strong possibility that your video response finish in the top results.
- You can also
post video responses to your own videos.
- The Watch videos of others and comment on them.
- The Watch videos of others and comment on them.
- You can also
comment your own videos to start the conversation.
- Mark videos of other users as their favorites. Take part in the competitions that are running on YouTube.
- Mark videos of other users as their favorites. Take part in the competitions that are running on YouTube.
- Add your most popular videos on YouTube for video search engines and video distribution sites.
- Promoting your YouTube channel on your other online stores such as your blog, Facebook, MySpace and Twitter.
YouTube is a factor to be taken into account; the most revealing fact is that 10 hours of video are uploaded to YouTube every minute. If you implement some or all of the above strategies, you will definitely see a small increase in your YouTube channel results.
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