How to Use Facebook for Business

There are a growing number of social media sites used by companies in their corporate marketing efforts. For many companies, this increased communication of the company led to the improvement of relations with current and potential customers. Conclude with several recommended applications that add functionality to your Facebook business page.

Common Misconception # 1: Facebook is for personal use only
Presentations on the use of social networking sites for business there is a perception in the audience that Facebook is only useful for communicating with friends and family.

Common Misconception # 2: Facebook is only for students
According to the fourth Press Facebook page, there are over 200 million active users on Facebook and one million new members join every week in the United States alone.

Common Misconception # 3: I'm too busy for that, and besides, it's not worth my time
Some of the reasons why social networking sites like Facebook are increasingly used by businesses is because they offer companies the ability to communicate easily and effectively regularly with people in your network. Networks can include people with whom they are doing business, people they would like to, suppliers and business partners.

Facebook can be used to advertise regularly, or get feedback on new products, spotlight new employees or achievements or talents of existing employees, reward customer loyalty, promote special events and special offers, as well as create partnerships. According to an interactive marketing survey of the online research firm Forrester Research (March 2009): "40% of companies surveyed expect to cut direct mail budgets, while 35% will decrease the log expenses, and 28% will reduce the money magazine spend more in interactive media. "

Why Social Networking works
What are the companies that use them are social networking sites is that these sites allow them to communicate more regularly with people, suppliers, clients, colleagues and potential customers, which in turn, helps companies understand customer needs better, increase trust and thus build better business relationships. Most people know that Facebook was useful as a tool to connect or re-connect with friends, family and coworkers.

Setting up a profile on Facebook:
To use Facebook, you must create an account. Based on site policies, you can create a profile, and should be linked to a human name, preferably your real name, not a company name. Facebook has a "Friend Finder" feature that allows users to search for people by school, company or organization. In the "Information" box on your profile page, you must include links to your website address, newsletter, blog and other commercial information such as your contact information of the company's logo and a picture of yourself . Your profile page should be considered your "brand" or your marketing campaign. If you work for a company, you should not list all your personal interests, just limit your entry to the list of your professional interests. You can syndicate your blog on your profile page.

1. Build your contact list
Facebook was created based on the concept of connecting with friends. After friendship with -your profile will appear on every page of your friends. So the more friends you third more pages your profile will appear leading to more people will see your page and possibly contact you.

2. Communicate by using Wall Posts
Each Facebook member has a "wall" where friends can post messages.

3. Update your status
At the top of your Facebook page is a status area. When you post an update, everyone in your friends list can see your update on your home page.

4. Participate in groups
Online groups allow you to network virtually with potential clients and colleagues. For access groups, start from your Facebook page, a list of applications and click on "Groups". Also, create your own events page, or post them on Facebook "Events page."

5. Create Fan Pages
Because Facebook requires that a profile is assigned to a person, not a business, instead they provided the opportunity to create fan pages. You can create a fan page for a business, book, product, author, speaker, celebrity or whatever you want. Then click "Pages" at the top of the screen. You will find some helpful explanations about how pages work, and the link that will allow you to create your own fan page.

Use the market
Facebook has an online marketplace that allows you to list your products and services without charge.

Setting up a business page on Facebook
Creating a business page is easy. Then click on "Advertising" or by following this link: This will make a page with blue links, one of which is called "Pages". Click Pages, and then click the green box "Create a page" on the right side of the screen. Now you can start filling this information to create and customize your business page.

After you create your business page, Facebook will automatically add an application called "Page Manager" should be on the top and left side of your newspaper. Again choose Facebook Pages, and then choose the best category for your business. It is important that you choose the name of your Facebook page carefully because the page name will become your key search terms of words, and is the only text that is used in research on a Facebook page. To find applications for Facebook, click on "Applications" in the upper left corner of the page, or search for them in this link: Applications are fairly easy to install and configure.
Facebook Apps for Business:

Simply RSS: This allows you to display up to eight RSS feeds on your Facebook page and display the feeds on this website and the main editorial offices of your business.

Upcoming: Add your events to, and you can easily display them on your Facebook page with Facebook the next application.

Items posted Pro allows you to enter several YouTube videos, Yahoo and Google, music mp3s, websites, files and more in your profile and Facebook pages.

Twitter APP: If you have a Twitter account this application will automatically pull your tweets into your Facebook status and automatically installs a Twitter icon theme let all you Facebook friends know that you are on twitter. By implementing these applications, you create an interactive page that gives visitors a more complete understanding of your business.

Take the time to stay relevant

To stay relevant on Facebook, you need to continually update your page and use the site. Facebook and other social media sites are here to stay.

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