Focuses Satisfaction because Toyota Recall Customer?

Does Toyota put pressure on its dealers on meeting sales because the Toyota recall issue? Toyota in recent years has started to focus on dealers and how they were dealing with customers during the delivery process. The focus is more on the experience of shopping and distributors ability to sell vehicles was, but it was reduced to score in the volume of Toyota Motor Survey and JD Power study. Toyota uses a rating system called Quality Delivery vehicle or VDQ to measure the satisfaction of each customer when they pick up or "take delivery" of your new car.

Toyota knew they were trying to build a great product, one of the early leaders of the quality of volume, but the quality of delivery of the Toyota was well below the market average. Clearly, Toyota controls how they build their cars and all aspects of the processes and procedures in factories. However, Toyota did not have the same control over the dealer level with each dealer have different methods for delivery of the new Toyota. Toyota begins to see a development model - the Toyota shop had bad scores VDQ, then, that stores the numbers have generally declined in sales and profits.
Toyota took for granted that they are building manufacturer and one of the best cars in the world and stopped focusing on it and began to focus on the question, "what can we do with our dealer network to increase customer satisfaction ? " Toyota had all the answers, groups of customer experience, customer positions Relations Manager tools VDQ, testing and training, Toyota Motor Sales training offer. Toyota put managers in the field and they were involved in anything, but customer satisfaction and the delivery process.

It is innate to a merchant want to satisfy your customers. If the dealer does not have happy customers, they will not stay open long.

However, Toyota should continue to focus on what they do well and allow dealers to focus on the missing keys, door dings, missing carpet, full gas tanks and all the other things for customer satisfaction level dealer. Toyota recall will solve these problems and once again make a reliable car manufacturer reputation.