Foreign chocolate brands such as Dove, Cadbury and Hershey already captured approximately 70% of the Chinese chocolate market. As Barry Callebaut chocolate manufacturer in the world with 25% of the world market, recently opened his first chocolate factory in China in the city of Suzhou, the biggest chocolate companies in the world 20 have now all entered the Chinese market. But the face of global competition, local chocolate companies from China have still suppressed down the value chain.
The second biggest chocolate market
As CHF 4 billion in revenue per year Barry Callebaut has established its first production line in Suzhou, a complete chain of the multinational chocolate industry is also emerging. Industry insiders have suggested that it would be a blow to local Chinese chocolate companies in this global competition. In recent years, the global chocolate market has slowed notably, with only 2-3% growth per year. 20 the world's largest chocolate companies have all entered China, and more than 70 brands or JV chocolate imported into the Chinese market today.
The United States Hershey determined to plough the Chinese market, planning to achieve 23% local market share in 2010 and the runner-up position in China. Meanwhile, Korean and Japanese chocolate producers have also accelerated its entry into the Chinese market.
Local businesses are not in the local market
Although the Chinese chocolate market in rapid growth is good news for your local chocolate companies, Chinese consumers today are often referring to foreign brands such as Dove, Cadbury, Hershey and Ferrero, but rarely talk local brands.
Due to the transformation of inadequate equipment and incomplete production facilities, the assurance of product quality is difficult for many local chocolate companies. Currently, most local chocolate companies are caught in a quandary of low quality.
Industry problems above quantified opportunities for local companies to participate in the competition for the Chinese chocolate market. Multinational chocolate brands have come on the Chinese market, one by one, since the 1990s, and now they are in a dominant position on the market. As Barry Callebaut finally entered the Chinese market, its Suzhou plant will produce even cheaper chocolate to multinational brands.
Stick with globalization
Statistics show that there are about 63 large-scale local chocolate companies in China, with an annual output of 150,000 tons. statistics of industry associations also revealed that China currently has about 250 chocolate companies in total.
Industry insiders pointed out that the Chinese food industry and beverages are a very competitive international market. The huge potential of China's chocolate market is not only for foreign brands but is also placed in front of local chocolate producers. local Chinese chocolate companies must constantly improve product quality, select finer raw materials, improve production facilities, adoption of international technology, improve product innovation and brand management.
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