The Battle for Supremacy Rent HomeAway Versus TripAdvisor

The amount paid for the holiday Lettings undisclosed but presumably generated very good value for both co-founders of vacation Lettings. And, since TripAdvisor is owned by Expedia listed, it would also assume that it represents value to Expedia shareholders in the long term.

But question: Is the value for customers holiday houses, owners and tenants who have made the site so successful so far?

The competition benefits


To begin with, one that challenges the supremacy of HomeAway brings competition on the local market. And competition, the consumer usually wins, either by price or by an improved product. If you get a rent of a few weeks, so it's a free service relatively inexpensive and hassle free. So if no price, then what?

Perhaps the investment product? Bearing in mind the HomeAway million is set aside for its marketing program, including the recent announcement of the Super Bowl, then it is likely TripAdvisor will put money in Lettings vacation, or is based US holidays rental business , Flipkey. With the growth that normally the risk of losing sight of their client who ultimately control the success of the product. And with the growth of some owners say their rental listing is lost among the masses of the other rentals in your area.

With the explosion of social media and the tendency for people who want to participate with real people, we believe there is a perfect storm of social media, Internet and vacation rentals. If there's money available for investment, we refine the product provides real value to customers - giving them the platform and tools to promote all that is great about the holidays. Let's see the owner, we will listen to your knowledge of the region, we will see your videos, their Facebook pages - we bring the personality vacation rental sites.