Social networks are changing the way people connect, interact, interact and find and see entertainment as well as how to get involved with consumer brands. Now everyone has heard a voice and a platform. Of course there is a lot of noise and random conversations, but it is already clear that in social networks fast "the cream goes up."
It is now generally understood that social networks are useful tools for connecting friends or people with similar interests. Many people, however, still have problems understanding how these networks are effectively used to deliver marketing messages. They see social networks and the Internet in general as "just another media channel," behind similar newspapers and television. In fact, the reform of social networks is essentially the television and newspaper industries. In an original article "What the newspaper industry needs to do to survive," I explained the changing dynamics of the newspaper industry. In this article, you will see where the TV is headed.
If you watch your favorite show, it should be at the right time watching TV. Video Devices and later Hard Disk Recorders, such as Tivo or Foxtel IQ here in Australia, changed. Now you can record your programs and ignore the ads. End users love, but advertisers were disappointed with this development. Type Hulu. If you have not heard of Hulu, do not worry. Hulu is a website that is free to participate, provided that it will provide a little background information about you. You've never seen the video content to some extent in the past. To watch the available FOX and the NBC screen whenever you feel like almost all the performances. And when I say all the performances, I mean all the performances. Ever made all the Simpsons episodes, movies, documentaries, dramas - what you can imagine - is the search and visible one or two days after the network sounds. Hulu stores everything for you. Available on demand.
What is really interesting about Hulu is the commercial aspect. Each show also has commercial breaks, but each time contains only one screen - and they are highly targeted. By using the information you provide for yourself, advertisers can customize a message for you specifically, or at least ensure that a product announces that they are likely to respond. We have not seen, but there is nothing to stop advertisers, and make this fully interactive screens. Early adopters have already worked on how to get Hulu into the Media Center, such as Apple TVs and Xboxes, which means they will be able to see it on their home entertainment screen. The social interaction is very simple at this stage. Threaded forums where users can comment and vote on a show that allows viewers to connect with each other. This information can of course be analyzed to make advertising more targeted. Thus, it is likely that the views of social media will grow further over the course of time.
Hulu is in good shape and is backed by a number of great players. This technology is even more interesting when Google, the owner of YouTube joins. You can bet down your dollar that high-quality YouTube content with targeted ads will offer you a not-too-distant future. Finally, Google is no longer just a search engine. They are the largest media organization in the world, and they know how to recognize an opportunity. As with all "disruptive" technological changes, there was an initial resistance. Big companies do not really want to change their business models, but you can make sure customers go - so networks and advertisers have to follow.
TV providers need to prepare for a year when this is common. It's what the customer wants and forcing your customers to deal with the old models, it's a good way to lose it.
Traditional broadcast was to talk quickly to become a platform for advertisers with their clients. It is measurable and verifiable. It's direct marketing on TV.