Hello Kitty Conquers The World

If you've never heard, seen or worn "Hello Kitty," you lived in a cave for the past decade. Hello Kitty has become a fad and international marketing, covering all continents and to beat record sales in department stores worldwide. Hello Kitty was originally created in the 1970s by the Japanese company Sanrio, and is most famous fictional character of society. The animation resembling kitten was originally developed under the name "Kitty White," but this name was never used commercially. The Hello Kitty brand has become much more important in the late 90s when celebrities began adopting the Hello Kitty fashion in their wardrobe, with Mariah Carey is a prime example.


Inventories of raw materials today Hello Kitty shelves of nearly all American department stores and character Hello Kitty was even featured in advertising campaigns buy retail giants like Target in the United States. Products such as Hello Kitty bedding line wristwatch Hello Kitty, and a very popular Hello Kitty digital camera are just a few examples of the multitude of products offered in a version of Hello Kitty.

Among American celebrity sports brand Hello Kitty, Cameron Diaz, Carmen Electra, Heidi Klum, Christina Aguilera, Steven Tyler, Mandy Moore, and Raven Symone in the list. Paris and Nicky Hilton have also been photographed wearing the brand Hello Kitty, like pop singer Lisa Loeb, who is currently promoting the hot-pink "Hello Kitty guitar."

Women are by far the largest market for Hello Kitty products. And sometimes it seems their appetite for Hello Kitty products is insatiable. There's a new Hello Kitty robot, for example, equipped with face and voice recognition, and the ability to dance around while talking to the owner. And do not forget the Hello Kitty debit card recently released.

What exactly is the appeal of Hello Kitty, especially for women?

Part of the answer may lie in the mystery of back-story of Hello Kitty. Kitty seems to be asexual and his / her character profile is kept vague - that enables fans to assign all the features they love about Kitty, instilling the character with their own values, emotions and experiences.

Not only Hello Kitty seem to have distinct sexual characteristics, it has not the obvious ethnicity. Fans tend to "adopt" Hello Kitty in their own ethnic group, age, likes and dislikes, and perhaps this is part of Kitty charm.

As Kitty likes to say.