How many of you still use Yahoo, MSN, Hotmail, AOL or EarthLink to send emails on behalf of your company? How many of you pay both AOL and EarthLink each month to send emails to your potential customers and current customers? Did you know that every time you send an e-mail with these services, you can literally withdraw money from your business?
Please, do not get me wrong, I have used and continue to use some of these services, but I never use them for my business. I use the e-mail address of my company (jeffb@2thenextlevel.com) for communication, correspondence and marketing.
At the moment I press "Send", not only do I enter the name of my company in someone's mailbox, but also give them a chance to return to my website for additional information about my company and the possibility of a sale.
Your email address has become an important form of marketing and branding. So much so, that if you send it to several people in the form of an offer that you have for your goods or services, the name of your business could be read by millions.
So why would you allow Yahoo, MSN, Hotmail, AOL or EarthLink to get all the credit? These e-mail services already have millions of customers. However, they have pulled valuable marketing and brand dollars out of your pocket.
Every time you send this e-mail, you give them a free marketing opportunity for their potential customers. Yahoo, MSN, Hotmail, AOL, and Earthlink love it if you decide to start a business and use their email address. It does not matter if you choose a name like mybusinessname@aol.com, it still gives AOL the best way to market your service.
OK, now you know what you should not do. Here are the steps you should do.
Step 1: Quickly go to a website like proemailaddress.com and register a domain name for your business. If you do not receive your exact company name, try to get the domain name of your specialty: ex. Wasellrestaurants.com or how your product offers performance: ex. Thechaindrive.com.
Step 2: When searching for and registering a domain name, try to get a ".com" name. ".com" is still the most popular and recognized. If you can not get ".com" go to ".net" and, last but not least, ".biz".
Step 3: Obtain an e-mail package that will initially provide you with at least 5 e-mail addresses. Get more if you have more people in your business, but 5 e-mail addresses are enough for most small businesses.
Step 4: The two main email addresses are yourname@yourbusiness.com and info@yourbusiness.com. yourname@yourbusiness.com should go to every marketing you give. This includes your business card, brochure, letterhead and fax cover.
Do not try to put your name@yourbusiness.com on your website. Instead, use info@yourbusiness.com for this purpose. This informational e-mail will be your e-mail address. This will reduce the amount of spam you get from your name @ your business.
Step 5: Send a change to the e-mail address letter to all your customers that they used their old Yahoo, MSN, Hotmail, AOL and EarthLink, which now have a new e-mail address and no longer use the previous one becomes . One of the best ways to do this is to use a service like Plaxo.com. Plaxo.com will help you to send the latest information about you and your business via e-mail.
Step 6: Use the auto-reply or vacation feature in your previous email from Yahoo, MSN, Hotmail, AOL, and EarthLink to send those e-mails to your e-mail address to your name @ company name to change. com.
Inform them that they should start using their new email address sunname@yourbusinessname.com and that their previous email address will only be reviewed once a week for the next 30 days.
Step 7: Create a signature line at the end of your new name@companyname.com and re-notify Yahoo, MSN, Hotmail, AOL, and EarthLink of your new email address and update your spam filters with the change.
Step 8: If you have trouble maintaining your e-mail list and want to send e-mail more efficiently, consider using a third-party e-mail distribution service such as Constant Contact or Broadcast Email Expert.
Step 9: Use the message in your voicemail to remind callers that they now have a new email address and / or site. Give them the opportunity to leave a message or send an e-mail to their new e-mail address.
Step 10: Finally, for those of you using AOL and EarthLink, you can cancel these accounts so you can save money. Since Yahoo, MSN, and Hotmail are free, you can keep these accounts, but you should not use them for commercial purposes.
Keep these email accounts for personal use only and bring more money into your business by bringing more people to your website with yourname@yourbusinessname.com.
Please, do not get me wrong, I have used and continue to use some of these services, but I never use them for my business. I use the e-mail address of my company (jeffb@2thenextlevel.com) for communication, correspondence and marketing.
At the moment I press "Send", not only do I enter the name of my company in someone's mailbox, but also give them a chance to return to my website for additional information about my company and the possibility of a sale.
Your email address has become an important form of marketing and branding. So much so, that if you send it to several people in the form of an offer that you have for your goods or services, the name of your business could be read by millions.
So why would you allow Yahoo, MSN, Hotmail, AOL or EarthLink to get all the credit? These e-mail services already have millions of customers. However, they have pulled valuable marketing and brand dollars out of your pocket.
Every time you send this e-mail, you give them a free marketing opportunity for their potential customers. Yahoo, MSN, Hotmail, AOL, and Earthlink love it if you decide to start a business and use their email address. It does not matter if you choose a name like mybusinessname@aol.com, it still gives AOL the best way to market your service.
OK, now you know what you should not do. Here are the steps you should do.
Step 1: Quickly go to a website like proemailaddress.com and register a domain name for your business. If you do not receive your exact company name, try to get the domain name of your specialty: ex. Wasellrestaurants.com or how your product offers performance: ex. Thechaindrive.com.
Step 2: When searching for and registering a domain name, try to get a ".com" name. ".com" is still the most popular and recognized. If you can not get ".com" go to ".net" and, last but not least, ".biz".
Step 3: Obtain an e-mail package that will initially provide you with at least 5 e-mail addresses. Get more if you have more people in your business, but 5 e-mail addresses are enough for most small businesses.
Step 4: The two main email addresses are yourname@yourbusiness.com and info@yourbusiness.com. yourname@yourbusiness.com should go to every marketing you give. This includes your business card, brochure, letterhead and fax cover.
Do not try to put your name@yourbusiness.com on your website. Instead, use info@yourbusiness.com for this purpose. This informational e-mail will be your e-mail address. This will reduce the amount of spam you get from your name @ your business.
Step 5: Send a change to the e-mail address letter to all your customers that they used their old Yahoo, MSN, Hotmail, AOL and EarthLink, which now have a new e-mail address and no longer use the previous one becomes . One of the best ways to do this is to use a service like Plaxo.com. Plaxo.com will help you to send the latest information about you and your business via e-mail.
Step 6: Use the auto-reply or vacation feature in your previous email from Yahoo, MSN, Hotmail, AOL, and EarthLink to send those e-mails to your e-mail address to your name @ company name to change. com.
Inform them that they should start using their new email address sunname@yourbusinessname.com and that their previous email address will only be reviewed once a week for the next 30 days.
Step 7: Create a signature line at the end of your new name@companyname.com and re-notify Yahoo, MSN, Hotmail, AOL, and EarthLink of your new email address and update your spam filters with the change.
Step 8: If you have trouble maintaining your e-mail list and want to send e-mail more efficiently, consider using a third-party e-mail distribution service such as Constant Contact or Broadcast Email Expert.
Step 9: Use the message in your voicemail to remind callers that they now have a new email address and / or site. Give them the opportunity to leave a message or send an e-mail to their new e-mail address.
Step 10: Finally, for those of you using AOL and EarthLink, you can cancel these accounts so you can save money. Since Yahoo, MSN, and Hotmail are free, you can keep these accounts, but you should not use them for commercial purposes.
Keep these email accounts for personal use only and bring more money into your business by bringing more people to your website with yourname@yourbusinessname.com.
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