Pinterest Social Network for Women

Take a look at the user base on Pinterest and one thing is certain. It is a social network primarily populated by women.

Indeed: 83% of users are women on Pinterest

The staggering statistic, especially when you compare it to 57% of the Facebook population and 42% of women of Twitter. Pinterest is all about creating and sharing "pins" or pictures as part of their "pin board" virtual. It has created a niche for itself as a "visual social network 'and is clearly distinct from Facebook & Twitter industry leaders with a dedicated user base of 70 million worldwide.

Social networks that focus on the content of the image as Pinterest and Instagram may have a low market penetration, but they have something new and exciting as Facebook and Twitter missing. In fact, as Pinterest and Instagram have been experiencing significant growth in its global active users between 2012 and 2013, Facebook was losing them.

For Pinterest is logical for companies

If your target market is female, Pinterest is a social network that you can not ignore. Also, if you are targeting women with children, it is estimated that up to 50% of Pinterest users are women with children. That said, there are many other reasons why Pinterest is logical as part of your marketing strategy, and here's why:

    Users on Pinterest want to connect with brands - Almost twice as many users on Pinterest use the site to connect with retailers and brands that identify with Facebook.

    Could help boost your search rankings - no facts difficult to say that the use Pinterest helps your site rankings in Google. However, there is much evidence to suggest Google rewards websites that receive social media statements, including Pins.

    70% of users on Pinterest using the inspiration for what to buy - A report Converto 40 major online retailers, Pinterest accounted for 17.4% of its total turnover of social media in 2012.

    Consumers trust the information on Pinterest Facebook / Twitter - A study by Socialmouths found that women rely on information found on Pinterest on Facebook and Twitter.

Pinterest: 81% Twitter 73% Facebook 67%

Who uses Pinterest as well?

It is still early in the day to Pinterest marketing. For companies that use the right, Pinterest can be a great online marketing opportunity. Some of the brands that took the picture sharing site include:

    Etsy - With over 478,000 subscribers on the craft market is able to visually promote your sales, increase traffic to your site e-commerce and sales of discs in their lists. Etsy Pinterest strategy is not just about the sale, with a large proportion of their pins having quality tutorials, DIY projects and more.

    Country Living - Country Living Magazine has fully used the Pinterest capabilities. Their advice covers marked, standard time (random image of the collection), to make an attractive selection of cards with over 10,000 pins!

    Wedding Republic - After presenting your wedding marketing strategy Republic Pinterest has seen a 70% increase in traffic to your site.

Not only are women's interest brands. Start using the power of Pinterest

If you have a catalog of products or not extended, Pinterest can be used to engage the fans, generating traffic to your site and increase brand recognition.

    Be visual - Pinterest is like an endless stream of subtle product recommendations.

    Be personal - Like other social networks, Pinterest is an ideal setting to build trust and stronger relationships with customers of a brand. Post backstage images that show your personality.

    Be conservative - simply promoting their own products and the brand soon turn off your followers.

    
    Be creative - Pinterest is a very different platform Facebook or Twitter. It provides a new set of creative possibilities for you to increase your sales and brand awareness site. The US pipeline company has succeeded in creating a captivating Pinterest page, asking fans to post pictures of your pet in your "Where in the world is Mr. Rooter" edge.

Consider creating individual cards with different themes.

Have you tried using Pinterest as part of your online marketing strategy?