Page and Brin were PhD students at Stanford University. The idea was born when Google page designed to download entire web for your computer to try to develop a research program for him. At that time, another pair of Stanford was running a company called "Yahoo". The idea of using links to an excited search engine Brin and Page. Coming from families that valuable university research, Page and Brin looked links page that something like citations in academic research. Initially, Google guys called their search engine "BackRub", as it was based on the links pointing to your site. "Google", is actually a misspelling of "Googol", something few people know.
Google was launched internally at Stanford. As your database has grown, Brin and Page need more equipment. Initially, the duo tried to sell Google with other major web companies like Yahoo and AltaVista. In the early days, the Google guys are not sure of the business model. They did not know how Google could make money. Initially, Google was funded by an investment of $ 1 million to an angel investor Andy Bechtolsheim called. Both companies were impressed by the idea and were willing to pay Google. However, because they do not want to give up control, the Google guys have demanded that the two companies are jointly investing in Google.
Google guys agreed, hoping that they could push this appointment for later possible.
How Google has grown, several improvements have been made. The now famous Google Doodle - an image that appears on the Google homepage to be an important event or to honor a person - began as a signal to employees that Brin and Page were out. When Brin and Page was a festival called Burning Man, they left an image of a man burning on the home page to alert employees that they were out. It was an instant success among Google users. Google started to recruit people for specific roles. Google increasingly popular. At that time, a company called Overture drew attention to Brin. Google guys liked the idea of having ads based on research rather than flashy and distracting banners. As search results, ads, also would be classified. Prices Google ads were created through a sales process to constantly auctions. Auctions were made for each search phrase. Companies began to have staff dedicated to perform Google auction. For example, "digital cameras" would be sold for auction at a higher rate than "digital camera" as a user searching "digital cameras" is more likely to buy one.
Political advertising from Google was not without its problems. Once a Geico insurance company named filed a lawsuit against Google, claiming that had allowed other companies to offer to its name. Geico said that Google has no right to leave the competition Geico enjoy the search on your name. Google ended up winning the case.
It was also alleged that the appointment of the ad Google "Sponsored Links" deceives many users. With the business model put straight, innovation and new ideas flourished in the extended bureau Google, called Googleplex. If, for example, you misspell the name of a celebrity, Google would automatically correct and view the search results for the corrected name. Google also launched its Google Image Search, which was still revolutionary. external events have also contributed to Google. Cream-de-la-crème of the profession of software started preferring to work in Google.
Google also actively encouraging and promoting innovation in the Googleplex. Google also provided the resources to carry out innovation. Interestingly, unlike the search results of Google, Google News results are tight together. Google quickly became a verb in many languages, including English, German and Japanese. Many debates on Google was called. With information about people just a Google search away, there were issues related to online harassment of individuals. Google ads, despite the controls of the company, including some obscene sites. For all its popularity, Google barely spent on advertising. Google maintained its own ads and free home page, above million in revenue. Google launched a new program, to be able to take the direction of Google users rather than simply waiting for them to find Google. Under this program, any site can register to use the Google search engine on your page. Called the affiliate program, which promised to pay 3 cents for each of the research sites they added Google. Google would naturally earn advertising revenue.
Several candidates were sent to Brin and Page by venture capitalists, but none of them have managed to meet the guys at Google.
As the rising pressure and time remaining, Eric Schmidt, CEO of Novell software company, has entered the Googleplex to meet Brin and Page. The Google guys were also indifferent to meet him. Soon, Eric Schmidt became CEO of Google. There was once a violent war deals going on between Google and Overture on AOL's search business. Google ended up winning this, AOL offering guarantees millions of dollars. In April 2004, Google has promised to launch a messaging service that promised to be clearly superior to existing messaging services. Google Mail or Gmail, they believed, was significantly higher.
Google had planned to make Gmail ads similar to Google. Google previously own reputation took a beating for the first time. The timing could not be worse, that Google was about to go public. When it came time for Google to go public, Brin and Page wanted to play your way. Google did not want investment banks to call the shots. price would be based on an auction, and Google ads. It was feared that after the share issue, Google employees would exercise their stock options and leave the company. To make matters worse, Playboy magazine published an informal and relaxed interview Brin and Page. Google venture capital, which had much in the game, had to intervene. Finally, the Google IPO was completed and the stock rose $ 85 per share. Google has continued to go from strength to strength.
0 komentar