Welcome to the new world of localized Google results!
With Google pushing specific localization of your content ads from Google Places, it becomes more difficult for prospects to find your site "real". As Google is the big player in the world of research, we will focus on the discussion of Google Places accounts in this article, but be aware that Bing and Yahoo both have similar services.
If you have a business, you probably already have a Google Places page, even if you've never created one. Google has planned ahead for you, and created a page for you, based on information found on the web about your business. Your list is free, but you'll need to set or link a Google Account ID in place for your new Google Places account. You want to retain ownership of your Google Places page, so you have your business.
Registration and configuration interface is easy to use. You enter your physical address (no PO boxes allowed), your phone number, email address, website, business description, and select Services or categories of products. Do not be afraid to choose custom categories that are short keywords for products or services they provide. Take the time to add "additional details" that make sense. We recommend using keywords in the "Additional details". Keep in mind that what you enter here should be considered as a bulleted list with a word clarification 1-3 in the second field to the right of the entered keyword. While you're done, your places page will not live up to what Google has determined that you are actually located in your address you specified in your Google Places account. This correspondence will contain a PIN. You must enter this PIN number in your Google Places account to your places page to be placed in the indexing queue. Unfortunately the creation and verification of a Google Places page is not a quick process, but make sure you follow the instructions carefully. If someone has your physical location will not be able to claim too. The site will be linked to one Google Places account on a first come.
How to maintain the top position with your Google Places page?
Because Google Places pages are so important now in the organic results, as you can improve the implementation, then save when you win. We recommend that you make monthly updates of your photos and videos on your Google Places page. If you do not have videos, now is the time to get creative and make several short videos using your digital camera. Just upload your video files on YouTube.com (connected to the same Google Account that you used for your Google Places page). Insert link to YouTube.com video in your Google Places account in the video section. Google seems to love and reward local pages with better placement that are actively managed on a regular basis.
Google seems to also reward Google Places pages with a better position when the supply of coupons and business is more important than its competitors. Not all markets seem to have a clear path to the top placement, but we know from research that the main observations and coupons markets are just one of the keys to top up a Google page addresses. Their geographical proximity to the person sought is always the first factor when businesses are presented, then, coupons and comments, sort furthermore business listings returned.
Whence come the comments that appear on my Google Places page?
Google scans the Web and pulls all comments and incorporate into your Google Places page. Users can also leave comments directly by visiting their page venues, whether they are logged into their Google account. Furthermore, with the creation of Google Hotpot an assessment tool of social enterprise, Google is fighting for others to evaluate your business with your own application.
Unfortunately, you do not control the comments that appear on your Places page. If the review is taken from a site that is not owned by Google, even if you mark as inappropriate Google says they do not block to show on your Places page.
Be careful if you use a third implementation of the service that the creation of fictitious comments not part of your package. Places your page could be removed from the index by a violation of the terms of the Google service.
Finally, with the advent of the search engine site, claiming your Place Page is a very important aspect of managing your online presence. With Google Places pages are higher than websites for search queries that contain a location, you really need to use this new tool to your advantage to channel customers and prospects to your site.
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