Fuses Google+ Local Social and Research

Google is constantly making new changes to its products and services platforms. May 30, 2012, the giant search engine Google Places abandoned their pages which are now called local Google+ pages. The biggest promoter of this change is that the new local pages is directly related to the Google+ social network. So what was once a local resource search Google (Places) merged both a portal and social research.

There is no doubt that the introduction of Google+ Google Local is an effort to develop its Google+ social media network. Most of us use Google to search Facebook and social.

 
Google+ resemblant Facebook?


By providing a platform that uses a similar navigation, according to the common social, Google hopes that the masses they interact on Facebook will soon begin to make their way to Google+. To implement a chat feature on the right side of the interface, with familiar content "sharing" box on the home screen, there's no doubt that Google+ is very reminiscent of Facebook. However Google+ social interaction takes further with its "circles" to better handle connections in groups of friends, family, acquaintances, colleagues, or a circle labels user. Google+ advance its network further by adding local relevance layer with its "Hangouts" and new pages to Google+ Local. "

Search socially mixed

Google+ social cues are increasingly common in traditional research. Paid ads or sponsored ads, organic search results, the emergence of social elements in the SERPs is changing the playing field. As more users are taking the plunge to Google+ and start building their social circles, the merger of social research and will set a precedent for online interaction.

Google+ Local: changing social places

Google+ Local is essentially the evolution of Google Places. Designed for almost any type of business with a local focus, local Google+ pages have all the same elements as the scene, but with the social sustainability. Winning positive reviews and therefore the reputation management and public relations, which is now an important objective for local businesses in Google+ Local. The platform uses a unique rating system for reviews of companies. This was especially important for restaurants now that Google acquired Zagat Zagat ratings and displays in a local Google+ page applicable.

What is powerful is the fact that the new feature of Google+ on Google+ Local is a local search engine itself. Users can do a keyword search for just about everything and Google will display local businesses that are most relevant. In short, local search discovered a new foundation that is rooted in the Google+ platform.

Before long, local Google+ pages will soon appear in the organic search results, replacing the current Google Places listings. This integration of Google+ Local search can even guide more users to Google+ network. It's just a matter of time before Google dominates both search and social.