Characteristics Of The Chinese Market Of Fast Food Reviews ~ Is relatively late and started the implementation of the reform and opening up of China. In 1987, KFC has created first restaurant of fast food from China to Beijing, opening of China fast food market. In the eighties and nineties, have other Western fast food companies began entering the Chinese and obtained favorable results. Chinese fast food began to appear soon.
According to the characteristics of the Chinese market of fast food, fast food is divided into these two broad categories like fast food Western and Chinese. Standardization of Western fast food is easy to reach, since in Western fast food, which is usually roasted and baked, a small amount of key ingredients, secondary ingredients and herbs are adopted. Standardization of Chinese fast food is difficult to achieve, given that in Chinese fast food, there are a variety of main ingredients, secondary ingredients and herbs. Cooking methods and breeds, including his superior, rice, noodles, dumplings, fried dishes cooked steamed dishes, etc. are accompanied by Chinese soup or soft drinks.
Currently, the brands of major Western fast food in the Chinese market, KFC, McDonald 's, Burger King, etc.. ; large Chinese fast food brands are Kungfu, Yonghe King, Da Niang dumpling, etc..
Over the last decade, with the acceleration of social life, the fast food of China industry maintained 10%-20% annual growth rate. In 2010, the size of the industry of fast food by China exceeded CNY 260 billion market.
KFC and McDonald, two fast-food giants, always Chinese fast-food companies far behind. But it cannot be ignored that there is always the Chinese fast food that almost market share of 70% of the industry of fast food in China. Chinese fast-food companies are in large numbers, but unique companies are weak in strength. For example, KFC at the end of 2010 ownership of more than 3,000 restaurants in China, while Kung Fu, a leading Chinese fast food company owned less than 400 restaurants in China.
Standardisation is the main obstacle to the development of the fast-food chain Chinese industry. Compared to KFC, McDonald and other fast food West, it is very difficult for the Chinese fast food industry getting standardization, particularly in flavour, weight and specification, which is also one of the main reasons for the relatively slow development of the industry of Chinese fast-food chain.
China fast food market heat
The end of 2010, Burger King has more than 30 restaurants open in China. In September 2010 the 3 G capital to Brazil bought Burger King, fast food second chain shops in the United States with 3.3 billion USD. In the field of Chinese restaurant chain owned Kungfu almost 380 regular stores across the country in 2010, becoming the No. 1 Chinese fast food industry.
China fast food market enjoy huge opportunities, in which there are many misconceptions in terms of investment and concept. In China, the development of the fast-food industry is limited by the level of consumption and the consumption capacity. Economic development is uneven across China, the coastal cities are economically more developed than in the Interior, Central and Western regions, and major cities are economically more developed than the small and medium-sized cities. A part of the fast food in the Chinese market is usually sold to CNY5-CNY30. The industry of fast food in China is facing problems such as the imperfect legislation, inadequate distribution systems, food security, etc. As a result of a large population and the further development of the Chinese economy and fast, China is gradually faster recovery of the world market.
"The following information can be obtained from" research report on the industry of Fast Food China 2011-2012 ":
-Environment of the Fast Food industry development of China
-Status development of Western fast food in the Chinese market
-Development status of Chinese fast food in the Chinese market
-Important companies in the industry of Fast Food from China and their activities
-Competition in the Fast Food sector of China
-Competition and strategy for the industry of Fast Food of the China market
-Forecast of the trend of development of the industry of Fast Food of China
-Investment opportunities in the Fast Food industry of China
-Sized fast food
-Raw food and condiment suppliers
-Investors to concentrate on the Fast Food industry of China
-Focusing on the Fast Food of China industry research institutes
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