Tips How To Qualitative Research Meets Smartphone Technology ~ It is undeniable that the mobile industry has taken the information industry by storm device. It is an environment where you can now find a single mobile device, and increasingly with the proliferation of smartphones. Smartphones specifically with computers started to replace in terms of time of using the Internet and email as people find it more convenient to be able to surf the web through their smart phones while performing their daily tasks rather than your computer at home or at work waiting. It is because of the staggering numbers that seem to grow exponentially every day is what the market research attention.
About four years ago, Apple had sold 2 million iPhone 4S 'in the first three days on the market. Google Android as the operating system itself has shown a growth of 866% year on year, with approximately 160,000 new Android phones are activated units. Worldwide, researchers have found that more than 5billion people have mobile phones and of those 5 million people using mobile phones 1.08b people use smartphones and that number is growing again at a rapid pace. AppBrain, a website that keeps track of applications in both iOS and Android markets have shown that there are now over 610,000 apps in the iOS ecosystem and 430,000 applications on the Android platform.
It also changes the way companies are now able to reach consumers and be able to easily implement electronic commerce and their contributions to the harvest. The benefits of mobile research seen in consumer feedback in real time that is given at the right time when a consumer purchase, use or processing of a product or service. Through the use of smartphones, Internet-based research is now able to people who are mobile and on the road, allowing companies to ask them when consumers at the most convenient to reach.
These are companies and researchers a glimpse of the lives of consumers in a way that other research methods can not, at any time by a market opportunity research potential. With the increasing number of smartphone users base, this equates to a potential increase in the number of participants that provide an impressive amount of possible data that can be used. Taking all these into account, as this emerging modern devices have changed the way we live and share data has changed, it is important to work hard in qualitative methods from the old to adapt and migrate to the new system.
With this new system of qualitative research, companies, regardless of whether it is a small company with a large conglomerate, now have easy access to consumer understanding of what is crucial in decision making. All you need is a little understanding of mobile technology and some creativity.
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